Notice of Information We Collect And How We Use It
Our primary purpose in collecting Personal Information (as defined below) is to provide you with a safe, smooth, efficient, and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our service to make your experience safer and easier. We only collect Personal Information about you that we consider necessary for achieving this purpose. “Personal Information” means information that specifically identifies an individual (such as a name, address, telephone number, mobile number or e-mail address) or other information about that individual that is directly linked to Personal Information. Personal Information does not include “aggregate” information, which is data we collect about the use of our Website and our services.
We collect and store information, including Personal Information, that is voluntarily supplied to us by you when registering for the Website. You can choose not to provide us with certain information, but by doing so, you may not be able to take advantage of many of our features and functionality. We use Personal Information to deliver the Website to you, to improve our services, including advertising, and to develop analytics and aggregated data that allows us and affiliates of our Website to use our Website. During registration, you are required to give truthful contact information (such as name and email address) in accordance with our Terms of Service available during registration. Once you give us your Personal Information, you are no longer anonymous to us.
When you activate an account, we collect information such as your name, email address, password, and security questions and answers.
Information We Collect About Website Visitors
We automatically track certain information based upon your use of the Website. We use this information to do internal research on our users’ demographics, interests, and behavior to better understand, protect and serve you and our community.
By using our Website or our services, you indicate your consent for HighScope and our affiliates to send cookies to your computer in order to uniquely identify your browser and improve the quality of our services; you may turn off cookies in your browser though, in doing so, some or all of our services may not work. For a description of how cookies work, please see the section entitled “Cookies” below.
Like many websites, we automatically gather certain information about our Website traffic and store it in log files. This information includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the Website, to track users’ movements around the Website and to gather demographic information about our user base.
We do not link this automatically collected data to Personal Information.
We use a third-party tracking service that uses log files and cookies, see below, to track non- Personal Information about visitors to the Website in the aggregate. This service captures usage and volume statistics to help us better understand usage of our Website and to optimize our Website.
We use both session ID and persistent cookies.
A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.
We set a persistent cookie to store your password, so you do not have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our Website.
If you reject cookies, you may still use our Website, but your ability to use some areas of our Website may be limited.
Clear Gifs (Web Beacons/Web Bugs)
We may employ a software technology called clear gifs, also referred to as web beacons or web bugs, that help manage content on the Website by tracking what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers’ Personal Information.
We use clear gifs in our HTML-based emails to let us know which emails recipients have opened. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see “Choice and Opt-out.”
We may use Embedded Scripts, which are programming code that collects information about your interactions with the Website, such as the links you click on. The code is temporarily downloaded onto your computer or other device from our server or a third party provider and is deactivated or deleted when you disconnect from the Website. In addition, we may use a variety of other technologies that collect similar information for security and fraud detection purposes.
You have the option to provide demographic information (such as income level and preferred language of communication) to us; we encourage you to submit this information so we can provide you a more personalized experience on our Website.
If you visit or use our Website on a mobile device or use our mobile application, we may collect information from your device, including device ID, your mobile carrier, and your physical (GPS) location. We may store and use that information for security purposes (for example, for user verification)]. We do not share your location information with third parties. Depending on your device, you may turn off location services by going to your device settings.
Once you have established your account on your mobile device or computer, we collect information we receive from your mobile device or computer, such as your device’s type, number and the serial number of its chip.
Information We Collect To Respond To Your Choices and Requests
In order to use some features of this Website, you must first complete the registration form and create a user name and password. During registration you are required to give truthful contact information (such as name and email address). We use this information to contact you about the services on our Website in which you have expressed interest.
We collect information from the pre-school that your child attends, which may include Personal Information. We collect this information to match you to the list of names of the parents or guardians, to clarify whether you should be able to have access to the portions of the Website that are specific to parents of children enrolled at schools that we work with. We collect Personal Information from the school that your children attend in order to provide our service to you and to the school through our Website.
You can restrict our use of your Personal Information, your child’s Personal Information and photos of your child through your preferences on our Website. Please note that other parents may have access to your child’s Personal Information or photos of your child through our Website, although we will make reasonable efforts to comply with your preferences to restrict such access.
Surveys, Contests or Promotions
We may provide you the opportunity to participate in surveys, contests or promotions on our Website. If you participate, we will request certain Personal Information from you. The requested information typically includes contact information (such as name and shipping address) and demographic information.
We use this information to notify contest winners and award prizes, to monitor website traffic, or to personalize the Website (in the case of anonymous information collected in surveys) and to send participants an email newsletter.
Forums and Chat Rooms
If you choose to post messages in our forums and chat rooms or other public message areas, or leave feedback for other users, we will collect the information you post. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law.
If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Website, we may collect such information into a file specific to you.
Communication from Us or the Website
If you wish to subscribe to our newsletter(s), we may use your name and email address to send a newsletter to you. Out of respect for your privacy, we provide you a way to unsubscribe. Please see the “Choice and Opt-out” section.
We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email.
Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.
Based upon the Personal Information you provide us, we will send you a welcoming email to verify your username and password. We will communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes. You may contact customer service at [email protected]
We may store information that we collect through cookies, log files, clear gifs, and/or third party sources to create a “profile” of your preferences. We tie your Personal Information to information in the profile, in order to improve the content of the Website for you.
We do not share your profile with third parties other than the school(s) which your child or children attend.
We may verify your identity or address using a third party to ensure the safety and security of our Website and your child’s information.
Conditions Under Which We Share Information
Aggregate Information (Non-Personally Identifiable)
We may share aggregated demographic information about our user base with our affiliates and advertisers. This information does not identify individual users.
We do not link aggregate user data with Personal Information. Your contributions or notes to a module, forum or other service on the Website (“Contribution”) may also be aggregated and made publicly available.
Third Party Advertisers
The ads appearing on this Website are delivered to users by our advertising affiliates. We share Website usage information about users with our advertising affiliates for the purpose of targeting our Internet banner advertisements on this Website.
For more information about our third-party advertisers, or to learn more about the choices available to you regarding this anonymous information, please contact [email protected]
We reserve the right to disclose your Personal Information or that of your child or children as required by law and when we believe that disclosure is necessary to protect our rights; to comply with a judicial proceeding, court order, or legal process served on us or the Website; or in connection with an actual or proposed corporate transaction or insolvency proceeding involving all or part of the business or asset to which the information pertains.
Choice and Opt-out
We provide you the opportunity to ‘opt-out’ of having your Personal Information used for certain purposes, when we ask for this information. For example, if you purchase a product/service but do not wish to receive any additional marketing material from us, you can indicate your preference on our order form.
We may also provide non-personally identified information or aggregated information that does not identify you, to other parties for marketing, advertising, or other uses.
If you no longer wish to receive our newsletter and promotional communications, if any, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at [email protected] We offer an opportunity to opt-out of certain communications on the Website, or you may contact us at [email protected]
Links to Other Websites
The Website contains links to other websites that are not owned or controlled by HighScope. Please be aware that we are not responsible for the privacy policies of such other websites.
We encourage you to be aware when you leave the Website and to read the privacy policies of each and every website that collects Personal Information.
Access to Personal Information
If your Personal Information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by making the change on our member information page or by emailing our Customer Support at [email protected] or by contacting us by telephone or postal mail at the contact information listed below.
Please keep in mind that whenever you voluntarily make your Personal Information or other private information available for viewing by third parties online – for example on blogs, discussion forums, or other community posting or social networking websites – that information can be seen, collected and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information. Likewise, the school and other parents may have access to photos or other information relating to you or your children, and we cannot control how the school or other parents may use such photos or other information.
The security of your Personal Information is important to us. When you enter sensitive information on our registration or order forms, we encrypt that information using secure socket layer technology (SSL).
We follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
If you have any questions about security on our Website, you can email us at [email protected]
Children Under 13 and Teens (Persons 13 to 17 Years of Age)
Use of our Website is not directed to people under 18 years of age. If you become aware that your child has provided us with Personal Information without your consent, please contact us at [email protected] We do not knowingly collect Personal Information from children under 18. If we become aware that a child under 18 has provided us with Personal Information, we take steps to remove that information and terminate the applicable account.
May 1, 2018